TGG Services: Revenue Strategy Assessments

A Revenue Strategy Assessment (RSA) is an examination of the revenue potential of a firm’s products, assets, and distribution. TGG offers two forms of this assessment: a quick version designed for small and midsize organizations or for individual product assessments, and the comprehensive revenue strategy assessment (CRSA) intended for firms with complex products, complex sales and distribution channels, and/or complex markets.

Both the QRSA and the CRSA are intended for senior leaders, division managers, private equity holders, venture capitalists, or corporate investors who have a need to better understand of the value of a firm, business unit, or product based on analysis of revenue generation potential.

The 10-Point QRSA Review includes:

  1. Business strategy – including mission, objectives and funding to date
  2. Offerings (products / services / technologies) – historic, current, planned
  3. Marketing, sales and distribution – strategy, results, and known problems
  4. Competitive market positioning – rapid SWOT analysis
  5. Possible alternate applications or uses of company’s offerings
  6. Revenue quality – historic and current sources, types, and expected changes
  7. Possible sources of untapped revenue – quick pass assessment or brainstorm
  8. Intellectual property – types, value, and IP strategy
  9. Key relationships – major clients, major partners
  10. Non-obvious sources of distribution – quick pass assessment or brainstorm

Download our QRSA product sheet for more information including pricing options.

Both the QRSA and the CRSA are intended for senior leaders, division managers, private equity holders, venture capitalists, or corporate investors who have a need to better understand of the value of a firm, business unit, or product based on analysis of revenue generation potential.

The The 10 Areas of a CRSA:

  1. Strategy: An examination of your vision, mission, business model, funding model, and operating model – to answer the question “What kind of business are you?”
  2. Offerings: An examination of your products, services, and technologies; historic, current, and planned; business problems addressed, your value propositions, and the market value of your solutions – to answer the questions “What business are you in? What do you sell, what problems do you solve, and for whom?”
  3. Intellectual property: A look at your IP and your IP strategy – to answer the question “Could you leverage your IP and IP Strategy to generate more revenues?”
  4. Markets, competition, and substitutes: An examination of your markets, customers and segments, and a SWOT analysis of products versus competitor offerings and substitutes– to answer the questions “What market forces are affecting you?” and “How sustainable are your revenues in your target markets?”
  5. Marketing, sales, and distribution: An evaluation of your marketing strategy, sales team structure, sales and pricing models, and your distribution and partnering models – to answer the questions “Who do you sell to?” and “How effectively do you reach customers and sell your offerings?”
  6. Key relationships: An examination of your major clients, partner ecosystem, and other key relationships – to answer the questions “How well do you leverage market synergies?” and “How productive are your relationships from are revenue perspective?”
  7. Untapped revenue: A quest for the non-obvious – to answer the questions “Are you leaving money on the table?” and “Are you overlooking revenue opportunities?”
  8. Repurposing opportunities: A look at ways existing offerings might solve different problems in different markets – to answer the question “How else might your offerings or IP generate revenues?”
  9. Revenues and profitability: Examination of your revenue models, revenue sources and types of revenues, topline and bottom line contribution assessments – to answer the question “How are your revenues creating value for owners or shareholders?”
  10. Resource assessment: Identification of known or potential resource gaps – to answer the questions “Where will you need to invest in order to grow your revenues and realize your market potential?”

Download our CRSA product sheet for more information.